Entries by Marketing Team

How is AI being used to improve healthcare?

LET’S play a word association game. AI. Healthcare. Are you thinking what I’m thinking?  If so, you‘re thinking about drug discovery.  It is a very hot topic in pharma right now. Billions are being poured into efforts to use artificial intelligence (AI) to spot new drugs.  And for good reason. ‘Traditional’ drug discovery methods are […]

Could virtual wards be the answer to NHS waiting lists?

As the NHS continues to tackle understaffing and over-demand on its hospital capacity, the potential for doctors to support certain patients at home via a ‘virtual wards’ service has become a hot topic in the media and beyond.  The Government’s commitment to making an initial £200m available to virtual wards in 2022-23 and a further […]

Optimum Hires Senior Journalist Stephen Adams, Former Medical Editor of The Mail on Sunday

London, UK, 15 May 2023 – Optimum Strategic Communications (“Optimum”), the specialist life sciences communications consultancy, today announces the appointment of highly-experienced medical journalist, Stephen Adams, as a full-time member of its team. Stephen, who joins as an Associate Director with immediate effect, spent 10 years at The Mail on Sunday, first as Health Correspondent […]

Life science leaders give valuable advice on surviving a downturn  

The final panel at this year’s Anglonordic Life Science Conference was led by Mike Ward, Global Head of Life Sciences & Healthcare Thought Leadership at Clarivate, who asked life science leaders for their wisdom on the subject: “If I knew then, what I know now.”   The expert panel had a wealth of experience to draw […]

In Vivo’s ’30 Rising Leaders’ 2023

Each year, In Vivo spotlights the next wave of entrepreneurs and innovators making a difference in the biopharma, medtech and health technology sectors. The 30 Rising Leaders have been recognised for their achievements, talent, creativity and leadership and this year include four of Optimum’s fantastic clients.  Firstly, Anthony DeBoer, VP of Business Development at Synaffix, […]