Strategic advice

With the explosion of interest in the life sciences sector, it can be hard for healthcare and biotechnology companies to have their voice heard and maintain their visibility as management teams seek to build confidence in, and support for, their plans. Optimum’s clients benefit from our highly tailored communications programmes to raise their profile and explain their strategy, growth ambitions, and investment rationale.

The Optimum team has in-depth sector knowledge, strong industry networks, and deep media relationships, providing our clients with the best-informed advice and broadest outreach to existing and new audiences.

Building and protecting your reputation

Optimum works closely with life sciences clients to help them manage their corporate reputation and secure the profile that they need to achieve their business goals. Who do you need to speak to, what should you say and when should you say it? As with so much in life, nuance and timing are critical to achieving the best outcomes.

Messaging and narrative development

Optimum specialises in developing narratives that support our clients – particularly in respect of their scientific innovation, and product and service development. Optimum has particular experience in helping clients communicate complex scientific stories, both consistently and dynamically.

Media relations

The business, financial and trade media are powerful channels to publicise and promote your story to wider stakeholder audiences. But securing an accurate, positive and consistent profile requires deep understanding of media needs, strong relationships and careful engagement. Optimum can help you shape your newsflow and share it with the commentators that matter, expanding your reach, raising awareness and enhancing your credibility – both immediately and over time.

Presentation & media training

Delivering key messages with clarity and consistency is core to any client’s media campaign. Optimum provides bespoke presentation and media training for clients, helping them to feel confident and prepared ahead of any corporate, media or investor encounter.

Digital & social media

Digital and Social Media channels, such as LinkedIn and YouTube, are powerful tools to communicate with your target audiences. They allow you the space to explain your thinking, show progress and explain your points of differentiation. Optimum can help you develop strong content that will engage your audiences and hold their attention and, in particular, help to distil and convey complex scientific information in a relevant and understandable way.

Optimum TV gives our clients and contacts a powerful platform to deliver compelling content to a large and growing industry audience.

Life sciences investor relations

Effectively communicating your strategy, growth ambitions, and the reasons to “invest now” is critical for all management teams as they seek to build investor confidence and support. Drawing on our unique experience and insight, Optimum provides each client with tailored advice on how best to present their equity story to financial audiences, combined with the supportive evidence and anecdotes that will resonate with them.

The Optimum team includes ex-fund managers and analysts and benefits from an exceptional network of contacts across the international investment community in Europe and the US; contacts which have been built and maintained over the last three decades. Optimum will enhance your communications with key shareholders, increase awareness among the right audiences who will be most interested in your equity story, and secure invitations to key specialist investor events.

Support for life sciences financing and capital market transactions

Access to finance is critical for any development phase of a company. The Optimum team know the people and the processes better than anyone and can help support you and your financial advisers to deliver the successful outcomes you need to fund your ongoing development, whether that be a private financing round, an IPO, or help you transition to the next stage through M&A.

Crisis communications

It can take decades to build a successful reputation and minutes for it to be destroyed. Optimum works proactively with clients to protect their corporate reputation through times of change or crisis. Optimum can provide immediate strategic counsel and action on a 24-hour basis.