More than hangover-busting aspirin will be in order at the biopharma industry’s biggest week in London.
The capital will host a gruelling conference double header, beginning with the LSX Inv€$tival Showcase on Monday 13th November, followed by the Jefferies London Healthcare Conference on Tuesday 14th November.
With investors and biopharma business leaders descending on the Big Smoke, the week is a real-life “Dragon’s Den” where those with money to invest run their slide rule over the latest cutting-edge biotech and medtech products.
Investors are hoping to find the next blockbuster drug or revolutionary medical device.
Meanwhile, technology developers are there to convince people that their product is a worthwhile investment that will survive the notoriously unpredictable clinical development process.
For those on the biotech side, it’s vital to be organised and keep on top of those important appointments, ensuring that all the important investors and potential stakeholders have been briefed.
At the same time, biotechs must have an idea about their communications strategy to ensure that all those attending, including journalists, have a clear idea about the company’s goals and its most important projects.
Controlling this narrative is vitally important at all stages of clinical development, whether your firm is looking for its first “Angel” investor or trying to close a multi-million dollar financing round to fund a pivotal trial.
Thinking about a strategy to communicate your most important key messages could make the difference between success or failure, according to Mary Clark, CEO of Optimum Strategic Communications.
She said: “Be clear about what messages you want to communicate with the influencers at these conferences and plan how you want to do it.”
With a messaging strategy thought through in advance, biotech leaders will have that extra confidence as they battle through back-to-back meetings, seminars and parties.
Clark concluded: “The companies attending need to get their story heard, so it’s vitally important to ensure everyone on your team is aware of the strategy to ensure that the investors and journalists get consistent information.
“It’s essential to have an approach involving all channels, including social media, meetings with journalists and investors, and of course a clear and concise deck of slides in your scientific presentations. That way they can make best use of their time during this important week.”
We look forward to seeing you there!
🗓 Monday, 13 November 2023
📍 Old Billingsgate, London
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